Collection: Sweed

Loved by makeup artists around the world. Sweed is known for creating vegan and clean products with professional performance. Sweed is a pioneer in the eye category with popular and award-winning Mascaras and Eyelash Growth Serum that is free from prostaglandin analogues. 

The collection is now extended with new staples to create the Sweed signature “no makeup-makeup” look that has gained viral attention with the Miracle Powder and Glass Skin Foundation lately. With over two decades of experience as a professional makeup artist, our founder Gabriella Elio wanted to create clean and game changing products she felt were missing on the market.